![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&rect=116%2C271%2C4648%2C3049&q=20&auto=format&w=320&fit=clip&dpr=2&usm=12&cs=strip)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
so informed on Instagram: "The word “woke” has been weaponized by individuals on the right who can't seem to even define the word. Here is a breakdown of the origins and modern-day
so informed on Instagram: "The word “woke” has been weaponized by individuals on the right who can't seem to even define the word. Here is a breakdown of the origins and modern-day
![Amazon.fr - 10 Reasons Why "Woke" Became a Bad Word: The Anti-Woke Cancel Culture Conspiracy and Political Millennial Movement - J., R. S. - Livres Amazon.fr - 10 Reasons Why "Woke" Became a Bad Word: The Anti-Woke Cancel Culture Conspiracy and Political Millennial Movement - J., R. S. - Livres](https://m.media-amazon.com/images/I/51AnrHHhH6L._AC_UF1000,1000_QL80_.jpg)