![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&rect=116%2C271%2C4648%2C3049&q=20&auto=format&w=320&fit=clip&dpr=2&usm=12&cs=strip)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
![Four in five people in the UK believe in being 'woke' to race and social justice | Society | The Guardian Four in five people in the UK believe in being 'woke' to race and social justice | Society | The Guardian](https://i.guim.co.uk/img/media/ed6eb4ec0a953668f9866ebc45b8972ef2a80e1d/0_300_6000_3600/master/6000.jpg?width=465&dpr=1&s=none)
Four in five people in the UK believe in being 'woke' to race and social justice | Society | The Guardian
![Woke divided society and media censorship concept or social division and wokeness cancel culture Stock Photo - Alamy Woke divided society and media censorship concept or social division and wokeness cancel culture Stock Photo - Alamy](https://c8.alamy.com/comp/2F7EG6A/woke-divided-society-and-media-censorship-concept-or-social-division-and-wokeness-cancel-culture-2F7EG6A.jpg)
Woke divided society and media censorship concept or social division and wokeness cancel culture Stock Photo - Alamy
![Canada must reject the culture wars' weapon of 'anti-woke' and understand its dangers - The Hill Times Canada must reject the culture wars' weapon of 'anti-woke' and understand its dangers - The Hill Times](https://www.hilltimes.com/wp-content/uploads/2023/03/6L8A3617_1.t64064885.m2048.xKZMWGRBZ-1-e1679527403225.jpg)
Canada must reject the culture wars' weapon of 'anti-woke' and understand its dangers - The Hill Times
![Amazon.fr - The Dictionary of Woke: How Orwellian Language Control and Group Think Are Destroying Western Societies - Donnelly, Kevin - Livres Amazon.fr - The Dictionary of Woke: How Orwellian Language Control and Group Think Are Destroying Western Societies - Donnelly, Kevin - Livres](https://m.media-amazon.com/images/I/61npWY1-4PL._AC_UF1000,1000_QL80_.jpg)